Hard Rock
Oculus
Client
Seminole Hard Rock
Location
Hollywood, Florida
Sector
Commercial Environments
Public Space
Hospitality
Size
18,000 SF
Awards
A' Design Awards
The Oculus is both an architectural and experiential musical masterpiece designed in collaboration with The LAB & Rockwell Group, Senovva, Focus Lighting, and WET Design. The lobby to the new Seminole Hard Rock Casino & Hotel is the focal point that connects The Guitar Hotel, Hard Rock Live Theater, Retail, and Casino.
As the nucleus to this new development, it serves as both a gathering and circulation point for millions of yearly visitors. The Oculus embodies how architecture can be used to immerse an audience in a reinvented approach to experiencing music. It interweaves its wooden organic architectural design with concert light production, world-class waterfall choreography, holographic animated projections, and original animated music films with its surrounding green walls and waterfalls. Towering above guests in the center of the Oculus is a 35' tall waterfall with pulsating rain, gravity-defying water spectacles, and blasts of mist for song finales.
The Oculus is lined with hundreds of lights that set the mood for songs and warp the whole space into the world of the artist. Each song is coupled with original holographic content projected onto the central circular waterfall, and surrounding water walls. With each captivating performance, the world of the Oculus highlights the possibilities for how technology, architecture, nature, and theater can unite to create a musical realm never before experienced.
The Oculus is a spatial and multi-sensory experience that immerses visitors in a music-driven spectacle of sound, light, water choreography and digital projections.
Selected Press
10/18/2019, WPLG Local 10 — “The Oculus- A must see experience at the new Hard Rock!”
10/24/2019, People — “See Inside the World's First Guitar-Shaped Hotel: PEOPLE Takes an Exclusive Tour”
10/24/2019, Local 10 — “Local 10's 'Rockin' Reveal' gives you a sneak peak at the new Hard Rock Hotel“
10/24/2019, CBS Miami — “Seminole Hard Rock To Open World’s First Guitar-Shaped Hotel“
12/01/2019, Think Magazine — “Seminole Hard Rock Continues to Rock On“
01/21/2020, Miami Herald — “When is the light show?: Everything you ever wanted to know about the guitar hotel”
02/02/2020, RollingStone — “Jennifer Lopez, DJ Khaled Go on Wild Hotel Chase in Super Bowl Ad”
02/20/2020, The Architect’s Newspaper — “Does the Hollywood Hard Rock Hotel rock, or is it a one-hit wonder?”
03/15/2020, Lighting and Sound America Magazine — “The Seminole Hard Rock Hollywood gets a marquee immersive experience”