605 Third Ave.

Client
Fisher Brothers

Location
New York, New York

Sector
Public Space

Size
6,177 sqft

605 Third Avenue's new design teeters between corporate restraint and contemporary culture, creating a playful yet bold new identity for 605. Architectural materials respond to its changing environment and simultaneously create a spectacular digital art platform. Inspired by kaleidoscopes and the concept of transforming an everyday view into a digital art piece, we designed two digital glass windows for the entryway. The windows are a public artwork that constantly transforms the lobby experience, revealing an immersive experience that surprises and inspires.

In the back of the lobby, we embedded two digital portholes, creating an ever-changing moment for 605’s private tenants. Each porthole pulled real-time content and generatively transformed it into a kaleidoscopic pattern. This intimate and playful digital gallery rotated every morning, creating delight and wonder for tenants.